Understanding the purchasing intentions of Korean skincare products among university students in Indonesia
DOI:
https://doi.org/10.24914/jeb.v27i2.11605Keywords:
Korean wave, social media, reference group, purchase intention, purchase decisionAbstract
This study investigates the factors influencing the purchase intention and consumer purchase decisions of Korean skin care products. Three factors, namely the Korean wave, social media, and reference groups, were included in this study. The number of samples used was 300 students with certain criteria using a purposive sampling technique. Data were analyzed using the PLS-SEM method using Smart PLS 3.0 software. The results showed that the Korean wave, social media, and reference groups significantly and positively affected consumer purchase intention. Furthermore, this study also found a significant and positive influence between social media and purchasing decisions. Meanwhile, the Korean wave and reference group variables do not significantly impact purchasing decisions. In addition, buying interest influences consumer purchasing decisions. The conclusion of this study proves that Korean wave social media and reference groups affect consumer purchase intention behavior. Social media influences consumer purchasing decisions, while the Korean wave and reference groups affect purchasing decisions. Furthermore, the study results show that purchase intention can mediate the relationship between the Korean wave, social media, and reference groups on purchasing decisions.
Downloads
References
Ajzen, I., & Fishbein, M. (1977). Attitude-Behavior relations: A Theoretical Analysis and Review of Empirical Research. Psychological Bulletin, 84(5), 888–918.
Andriani, N. F., & Setiawan, A. H. (2020). Analisis Preferensi Konsumen Terhadap Penggunaan Produk Skincare Korea Selatan Dan Lokal. Diponegoro Journal of Economics, 9(4), 1–8. https://ejournal3.undip.ac.id/index.php/jme/article/view/29050
Arianto, N., & Difa, S. A. (2020). Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Minat Beli Konsumen Pada PT Nirwana Gemilang Property. Jurnal Disrupsi Bisnis, 3(2), 108–119. https://doi.org/10.32877/eb.v5i2.459
Arnould, E. J., & Thompson, C. J. (2015). Introduction: Consumer Culture Theory: Ten Years Gone (and Beyond). Emerald Group Publishing Limited. https://doi.org/10.1108/S0885-211120150000017001
Arnould, E., Press, M., Salminen, E., & Tillotson, J. S. (2019). Consumer culture theory: Development, critique, application and prospects. In Foundations and Trends in Accounting (Vol. 12, Issue 2). https://doi.org/10.1561/1700000052
Baldus, B. J., Voorhees, C., & Calantone, R. (2015). Online brand community engagement: Scale development and validation. Journal of Business Research, 68(5), 978–985. https://doi.org/10.1016/j.jbusres.2014.09.035
Belch, G. E., & Belch, M. A. (2018). Advertising and Promotion an Integrated Marketing Communications Perspective. Mc Graw Hill Education.
Bevan-Dye, Ayesha L., & Akpojivi, U. (2016). South African Generation y students’ self-disclosure on Facebook. South African Journal of Psychology, 46(1), 114–129. https://doi.org/10.1177/0081246315602645
Bevan-Dye, A. L. (2020). Antecedents of Generation Y consumers’ usage frequency of online consumer reviews. Spanish Journal of Marketing - ESIC, 24(2), 193–212. https://doi.org/10.1108/SJME-12-2019-0102
Bevan-Dye, A. L., & Meyer, N. (2018). South African Generation Y Students Conflict-Resolutio Styles. International Journal Of Business and Management Studies, 10(2), 68–82.
Boon, L. K., Fern, Y. S., & Chee, L. H. (2020). Generation Y’s Purchase Intention towards Natural Skincare Products: A PLS-SEM Analysis. Global Business and Management Research, 12(1), 61–77.
Britt, R. K., Hayes, J. L., Britt, B. C., & Park, H. (2020). Too Big to Sell? A Computational Analysis of Network and Content Characteristics among Mega and Micro Beauty and Fashion Social Media Influencers. Journal of Interactive Advertising, 20(2), 111–118. https://doi.org/10.1080/15252019.2020.1763873
Cahyani, A., & Zahara, Z. (2021). Pengaruh Korean Wave dan Beauty Vlogger Terhadap Minat Beli Produk Kecantikan Korea. Jurnal Studi Manajemen & Riset Terapan, 1(1), 20–26.
Chen, L. (2017). The emergence of the anti-Hallyu movement in China. Media, Culture & Society, 39(3), 374–390. https://doi.org/10.1177/0163443716646176
Curvelo, I. C. G., Watanabe, E. A. de M., & Alfinito, S. (2019). Purchase intention of organic food under the influence of attributes, consumer trust and perceived value. Revista de Gestao, 26(3), 198–211. https://doi.org/10.1108/REGE-01-2018-0010
Dalziel, R. C., & De Klerk, N. (2020). Media and group influence on Generation Y consumers’ attitudes towards beauty products. Spanish Journal of Marketing - ESIC, 25(1), 115–136. https://doi.org/10.1108/SJME-12-2019-0104
Diyatma, A. J. (2015). Pengaruh Promosi Melalui Media Sosial Instagram Terhadap Keputusan Pembelian Produk Saka Bistro & Bar. E-Proceeding of Management , 4(1), 175–179. https://doi.org/10.1515/9781400845965-016
Edy, I. C., & Brotojoyo, E. (2017). Pengaruh Media Sosial Terhadap Life Style Dan Keputusan Pembelian. Prosiding Seminar Nasional Geotik, 2, 69–77.
Edy, I. C., & Brotojoyo, E. (2018). Pengaruh Media Sosial Terhadap Life Style Dan Keputusan Pembelian. Prosiding Seminar Nasional Geotik, 8(2), 69–77.
Engel, J., Blackwell, R. D., & Miniard, P. W. (1995). Consumer Behavior 8th. The Dryen Press.
Faadhilah, F. N. (2018). Pengaruh Gaya Hidup Konsumtif Dan Beauty Vlogger Sebagai Kelompok Referensi Terhadap Keputusan Pembelian Kosmetik (Studi Pada Remaja Perempuan Pengguna Kosmetik Korea Di Surabaya). Jurnal Ilmu Manajemen, 7(1), 133–142.
Fahirra, H., & Andjarwati, A. L. (2022). Pengaruh Korean Wave dan Gaya Hidup Hedonis terhadapKeputusan Pembelian Album Official BTS. Jurnal Ilmu Manajemen, 10(1), 148–159. https://doi.org/10.26740/jim.v10n1.p148-159
Fany, F., & Dunan, H. (2022). Pengaruh Kelompok Acuan, Motivasi, Dan Gaya Hidup Terhadap Keputusan Pembelian Melalui Shopeepay Di Masa Pandemi Covid-19. Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 1(9), 1595–1604. https://doi.org/https://doi.org/10.54443/sibatik.v1i9.212
Fasha, A., Robi, M. R., & Windasari, S. (2022). Determinasi Keputusan Pembelian Melalui Minat Beli: Brand Ambassador Dan Brand Image (Literature Review Manajemen Pemasaran). Jurnal Manajemen Pendidikan Dan Ilmu Sosial, 3(1), 30–42. https://doi.org/10.38035/jmpis.v3i1
Fatimah, N. (2020). Pengaruh Media Sosial, Electronic Word Of Mouth, Dan Citra Merek Terhadap Keputusan Pembelian Melalui Minat Beli (Studi Pada Toko Poeniko Batik Di Pekalongan). Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Semarang.
Ferdinand, M., & Ciptono, W. S. (2022). Indonesia’s Cosmetics Industry Attractiveness, Competitiveness and Critical Success Factor Analysis. Journal of Theory & Applied Management, 15(2), 209–223. https://doi.org/10.20473/jmtt.v15i2.37451
Giovannini, S., Xu, Y., & Thomas, J. (2015). Luxury fashion consumption and Generation Y consumers: Self, brand consciousness, and consumption motivations. Journal of Fashion Marketing and Management, 19(1), 22–40. https://doi.org/10.1108/JFMM-08-2013-0096
Gunelius, S. (2011). Content marketing for dummies. John Wiley & Sons.
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2014). Pearson new international edition. In Multivariate data analysis, Seventh Edition. Prentince-Hall, Inc.
Halim, N. R., & Iskandar, A. (2019). Pengaruh Kualitas Produk, Harga Dan Persaingan Terhadap Minat Beli. Jurnal Riset Manajemen Dan Bisnis, 4(3), 415–424. https://doi.org/10.36226/jrmb.v4i3.291
Hanaysha, J. R. (2018). An examination of the factors affecting consumer’s purchase decision in the Malaysian retail market. PSU Research Review, 2(1), 7–23. https://doi.org/10.1108/PRR-08-2017-0034
Harnoto, T. (2018). Keputusan Pembelian Smartphone Oleh Mahasiswa : Kelompok Acuan Atau Gaya Hidup. Journal Ilmu Komunikasi, 30(2), 181–197. https://ojs.uajy.ac.id/index.php/modus/article/download/1708/1188
Hendayana, Y., & Afifah, N. (2021). Pengaruh Brand Ambassador Dan Korean Wave Terhadap Minat Belanja Online Melalui Marketplace Tokopedia. Kinerja, 3(1), 32–46. https://doi.org/10.34005/kinerja.v3i1.1285
Herdioko, J., & Karisma, C. V. (2022). Pengaruh Media Sosial, Brand Infuencer Dan Kesadaran Merek Terhadap Minat Beli Di Marketplace Shopee Pada Saat Pandemi Covid-19. Jurnal Riset Manajemen Dan Bisnis, 16(2), 97. https://doi.org/10.21460/jrmb.2021.162.395
Hyde, A. M., Jain, D., Verma, S. K., & Jain, A. (2017). a Study of Exploratory Buying Behavior Tendencies in Fmcg Sector. International Journal on Recent Trends in Business and Tourism (IJRTBT), 1(2), 16–27. https://ejournal.lucp.net/index.php/ijrtbt/article/view/282
Indriyani, R., & Suri, A. (2020). Pengaruh Media Sosial Terhadap Keputusan Pembelian Melalui Motivasi Konsumen Pada Produk Fast Fashion. Jurnal Manajemen Pemasaran, 14(1), 25–34. https://doi.org/10.9744/pemasaran.14.1.25-34
Iriani, S. S., & Harianto, A. (2014). Pengaruh Kelompok Acuan Dan Internet Marketing Terhadap Keputusan Pembelian. Jurnal Ilmu Manajemen, 2(4), 1273–1283.
Jeong, J. S., Lee, S. H., & Lee, S. G. (2017). When Indonesians routinely consume Korean pop culture: Revisiting Jakartan fans of the Korean drama Dae Jang Geum. International Journal of Communication, 11, 2288–2307.
Kamilah, G., & Wahyuati, A. (2017). Pengaruh Labelisasi Halal Dan Brand Image Terhadap Keputusan Pembelian Melalui Minat Beli. Jurnal Ilmu Dan Riset Manajemen, 6(2), 1–18.
Khraim, H. S. (2011). The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers. International Journal of Marketing Studies, 3(2), 123–133. https://doi.org/10.5539/ijms.v3n2p123
Kim, B. (2015). Past, Present and Future of Hallyu (Korean Wave). American International Journal of Contemporary Research, 5(5), 154–160.
Kim, S. S., Agrusa, J., Chon, K., & Cho, Y. (2008). The effects of Korean pop culture on Hong Kong residents’ perceptions of Korea as a potential tourist destination. Journal of Travel and Tourism Marketing, 24(2–3), 163–183. https://doi.org/10.1080/10548400802092684
Kotler, P., & Amstrong, G. (2018). Prinsip-Prinsip Marketing. Salemba Empat.
Kotler, P., & Armstrong, G. (2012). Principle of Marketing. Pearson Prentice Hall.
Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson Prentice Hall.
Larasati, V., & Oktivera, E. (2019). Media Sosial Instagram Berpengaruh Terhadap Minat Beli Produk Wardah. Jurnal Administrasi Kantor, 7(1), 31–40.
Lathifah, I. N., Herman, A., & Yusaputra, M. I. (2019). Pengaruh Mengakses Korean Wave terhadap Perilaku Imitasi Remaja di Kota Palu. KANAL: Jurnal Ilmu Komunikasi, 6(2), 111–126. https://doi.org/10.21070/kanal.v6i2.1933
Lee, J. E., Goh, M. L., & Mohd Noor, M. N. Bin. (2019). Understanding purchase intention of university students towards skin care products. PSU Research Review, 3(3), 161–178. https://doi.org/10.1108/prr-11-2018-0031
Liya, I., Karmila, K., Budiono, H., & Sanjaya, V. F. (2021). Pengaruh hallyu wave, brand ambassador, brand image dan wom terhadap keputusan pembelian pada mie sedap selection korean spicy chicken. REVENUE: Jurnal Manajemen Bisnis Islam, 2(1), 11–26. https://doi.org/10.24042/revenue.v2i1.7700
Łopaciuk, A., & Łoboda, M. (2013). Global Beauty Industry Trends in the 21st Century. Knowledge Management & Innovation Knowledge and Learning, 1079–1087. http://www.toknowpress.net/ISBN/978-961-6914-02-4/papers/ML13-365.pdf
Luo, S. (2019). Consumers and Their Brand Love Relationships. University of Otago.
Mappesona, H., Ikhsani, K., & Ali, H. (2020). Customer purchase decision model, supply chain management and customer satisfaction: Product quality and promotion analysis. International Journal of Supply Chain Management, 9(1), 592–600.
Masturah, W. F., Hutagalung, A. Q., Marhaini, M., & Qamariah, I. (2021). Pengaruh budaya korean wave dan perilaku fan entrepreneurship terhadap minat berwirausaha (Studi kasus pada mahasiswa S1 manajemen fakultas ekonomi dan bisnis USU). Journal of Management Analytical and Solution, 1(1), 20–28.
Mutmainah, M. (2021). Pengaruh Korean Wave Terhadap Maraknya Produk Dan Tren Kosmetik Korea Selatan (K-Beauty) Di Indonesia. In Universitas Islam Negeri Syarif Hidayatullah Jakarta. Bachelor’s thesis, Program Studi Ilmu Hubungan Internasional Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Islam Negeri Syarif Hidayatullah Jakarta.
Nguyen, X. T. (2019). Factors Impacting on Korean Consumer Goods Purchase Decision of Vietnam’s Generation Z. Journal of Distribution Science, 17(10), 61–71. https://doi.org/10.15722/jds.17.10.201910.61
Nulufi, K., & Murwartiningsih. (2015). Minat Beli Sebagai Mediasi Pengaruh Brand Image Dan Sikap Konsumen Terhadap Keputusan Pembelian Batik Di Pekalongan. Management Analysis Journal, 4(2), 129–141.
Park, C. W., & Lessig, V. P. (1977). Students and Housewives: Differences in Susceptibility to Reference Group Influence. Journal of Consumer Research, 4(2), 102–110. https://doi.org/10.1086/208685
Pratama, A. P. (2021). Nature Republic dan Innisfree Sebagai Soft Power Brand Ambasador and Personality Korea Selatan di Indonesia. Jurnal Manajemen Strategi Dan Aplikasi Bisnis,. Jurnal Manajemen Strategi Dan Aplikasi Bisnis, 4(1), 1–12. https://doi.org/https://doi.org/10.36407/jmsab.v4i1.263
Priyanto, F. P., Purwanto, H., & Dessyarti, R. S. (2021). Simba Seminar Inovasi Majemen Bisnis Dan Akuntansi 3 Pada Tokopedia Melalui Minat Beli. Simba, 3, 1–17.
Putri, S. L., & Deniza, M. P. (2018). Pengaruh Brand Awareness Dan Brand Loyalty Terhadap Keputusan Pembelian Produk Chicken Nugget Fiesta Di Kota Padang. Jurnal Agrica, 11(2), 70–78.
Raheni, C. (2018). Pengaruh Media Sosial Terhadap Minat Beli Konsumen Studi Kasus Mahasiswa. Jurnal Sinar Manajemen, 5(2), 82–85.
Riskyady, Y. F., & Sulistyowati, R. (2021). Pengaruh Media Sosial Dan Harga terhadap Keputusan Pembelian Tiket Pertandingan Sepak Bola Persebaya Pada Loket.Com. Jurnal Pendidikan Tata Niaga (JPTN), 9(2), 1181–1187. https://jurnalmahasiswa.unesa.ac.id/index.php/jptn/article/view/36108
Ritzer, G., & Ryan, J. M. (2007). Postmodern Social Theory and Sociology: On Symbolic Exchange With A Dead Theory. Nova Science Publisher, Inc.
Roberts-Lombard, M., & Parumasur, S. B. (2017). Consumer Behaviour. Juta & Company Ltd.
Sagia, A., & Situmorang, S. H. (2018). Pengaruh Brand Ambassador, Brand Personality Dan Korean Wave Terhadap Keputusan Pembelian Produk Nature Republic Aloe Vera. Jurnal Manajemen Dan Bisnis Indonesia, 5(2), 286–298. https://doi.org/10.31843/jmbi.v5i2.168
Sakti, D. H., & Pratama, M. P. (2022). Pengaruh Kelompok Acuan, Gaya Hidup, dan Motivasi terhadap Keputusan Pembelian Polygon di Kebumen. Jurnal Ilmiah Mahasiswa Manajemen, Bisnis Dan Akuntansi (JIMMBA), 4(1), 83–96. https://doi.org/10.32639/jimmba.v4i1.30
Salem, M. Z. (2018). Effects of perfume packaging on Basque female consumers purchase decision in Spain. Management Decision, 56(8), 1748–1768.
Sandala, F. D., Tumbel, A. L., & Tampenawas, J. L. A. (2021). Pengaruh Kelompok Referensi, Persepsi Harga Dan Store Atmosphere Terhadap Minat Beli Konsumen Pada Umkm Beenji Cafe Di Sario Kecamatan Sario. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 9(1), 878–886.
Santosa, A. D., & Cahyaningtyas, I. D. (2020). Pengaruh Personal Selling Dan Reference Group Terhadap Keputusan Pembelian Konsumen. Jurnal Ekonomi Manajemen, 6(1), 67–73. https://doi.org/10.37058/jem.v6i1.1484
Santoso, A., Sugianto, A., & Muntiah, N. S. (2021). Kepariwisataan: Pesona Wisata Kota Ponorogo. Pustaka Learning Center.
Sarah, S. F., & Artanti, Y. (2020). Pengaruh Religiusitas dan Kelompok Referensi Terhadap Keputusan Pembelian. BISNIS: Jurnal Bisnis Dan Manajemen Islam, 8(1), 37. https://doi.org/10.21043/bisnis.v8i1.6732
Sari, S. P. (2020). Hubungan Minat Beli Dengan Keputusan Pembelian Pada Konsumen. Psikoborneo: Jurnal Ilmiah Psikologi, 8(1), 147–155.
Schiffman, L., & Kanuk, L. (2015). Consumer Behaviour Eighth Edition: International Edition. Pearson Prentice Hall.
Schulz, H. M. (2015). Reference group influence in consumer role rehearsal narratives. Qualitative Market Research: An International Journal, 18(2), 210–229. https://doi.org/10.1108/QMR-02-2012-0009
Setiadi, N. J. (2015). Perilaku Konsumen: Edisi Revisi. Kencana.
Setiani, N. A., Najib, M. F., & Amalia, F. A. (2021). Analisis Pertimbangan Niat Pembelian Produk Korean Beauty. Prosiding The 12th Industrial Research Workshop and National Seminar, 1541–1546.
Setyani, A. H., & Azhari, M. Z. (2021). Pengaruh Korean Wave Dan Ulasan Online Terhadap Minat Beli Produk Skin Care Korea Selatan. Jurnal IKRA-ITH Ekonomika, 4(1), 67–74.
Sherry, J. F., & Fischer, E. (2017). Contemporary Consumer Culture Theory. Routledge.
Shin, B.-K., Oh, M.-H., Shin, T.-S., Kim, Y.-S., You, S.-M., Roh, G.-Y., & Jung, K.-W. (2014). The Impact of Korean Wave Cultural Contents on the Purchase of Han-Sik (Korean food) and Korean Product - Based on the Survey of Asia (Japan, China), Americas and Europe. Journal of the Korean Society of Food Culture, 29(3), 250–258. https://doi.org/10.7318/kjfc/2014.29.3.250
Sholihat, A., & Rumyeni, R. (2018). Pengaruh Promosi dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Krema Koffie. Journal of Chemical Information and Modeling, 5(1), 1–15. https://ejournal.unsrat.ac.id/index.php/emba/article/view/34362/32290
Siswandi, R. A., & Djawoto, J. (2019). Pengaruh Celebrity Endorser, Korean Wave, Brand Image, Word Of Mouth Terhadap Keputusan Pembelian (Kasus pada konsumen produk kosmetik Korea Selatan NATURE REPUBLIC di kota Surabaya), Jurnal Ilmu dan Riset Manajemen, 8(9), 1–18.
Solihin, D. (2020). The Effect of Customer Trust and Promotion on Consumer Purchasing Decisions at Mikaylaku Online Shop with Purchase Intention as an Intervening Variable. Journal Mandiri: Ilmu Pengetahuan, Seni, Dan Teknologi, 4(1), 38–51.
Son, S., & Kijboonchoo, T. (2018). The Impact of Korean Wave on the Purchase Intention of Korean Cosmetics of Thai People in Bangkok and Chonburi, Thailand. PSAKU International Journal of Interdisciplinary Research, 5(2), 76–83. https://doi.org/10.12778/235108618x15452373185705
Subaebasni, S., Risnawaty, H., & Wicaksono, A. R. A. (2019). Effect of Brand Image, the Quality and Price on Customer Satisfaction and Implications for Customer Loyalty PT Strait Liner Express in Jakarta. International Review of Management and Marketing, 9(1), 90–97.
Sumarwan, S. (2019). Pemasaran Strategik: Perspektif perilaku konsumen dan Marketing Plan. IPB Press.
Sumiati, S. (2020). Dampak Etnosentrime Dan Budaya Populer Terhadap Sikap Konsumen Serta Implikasinya Terhadap Minat Beli Konsumen. Jurnal Manajemen Bisnis Dan Kewirausahaan, 4(2), 27–31.
Syafaah, N., & Santoso, I. H. (2022). Fear of Missing Out dan Korean Wave : Implikasinya pada Keputusan Pembelian Kosmetik asal Korea. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 5(3), 405–414. https://doi.org/10.31842/jurnalinobis.v5i3.239
Tanuwijaya, C., & Slamet, F. (2021). Faktor-Faktor Yang Memprediksi purchase intention skin care garnier di indonesia. Jurnal Manajemen Dan Kewirausahaan, 3(2), 317–326.
Tijun, S., & Saino, S. (2023). Pengaruh NCT Dream Sebagai Brand Ambassador dan Brand Image Terhadap Keputusan Pembelian Mie Instan dengan Korean Wave Sebagai Variabel Intervening. Jurnal Pendidikan Tata Niaga (JPTN), 11(3), 277–289.
Tjoe, F. Z., & Kim, K. T. (2016). The effect of Korean Wave on consumer’s purchase intention of Korean cosmetic products in Indonesia. Journal of Distribution Science, 14(9), 65–72. https://doi.org/10.15722/jds.14.9.201609.65
Wonok, P. G., & Loindong, S. (2020). Pengaruh Minat Transaksional, Refrensial, Dan Prefensial Terhadap Minat Mereferensikan Produk. Jurnal EMBA, 6(4), 2108–2117.
Yang, H., Jin, B. E., & Jung, M. (2020). The Influence of Country Image, the Korean Wave, and Website Characteristics on Cross-Border Online Shopping Intentions for Korean Cosmetics: Focusing on US and Chinese Consumers. International Journal of Costume and Fashion, 20(2), 38–49. https://doi.org/10.7233/ijcf.2020.20.2.038
Yanthi, A. D., Hadi, P., & Astuti, M. (2020). Peran Korea Wave, Lifestyle Dan Brand Ambassador Terhadap Keputusan Pembelian Produk Innisfree. Prosiding Biema, 1(1), 179–195.
Zahra, N. H., Suharyono, S., & Yulianto, E. (2016). Pengaruh Kelompok Acuan Terhadap Sikap Dan Niat Pembelian Serta Dampaknya Pada Keputusan Pembelian (Survei Pada Konsumen Di Rumah Makan Kimbap Rina, Malang). Jurnal Administrasi Bisnis, 37(2), 192–199.
Ma, Z., Yang, Z., & Mourali, M. (2014). Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives. Journal of Marketing, 78(2), 101–11.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Jurnal Ekonomi dan Bisnis
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Jurnal Ekonomi dan Bisnis is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
