ORIENTASI KEWIRAUSAHAAN PADA INDUSTRI KREATIF: STUDI KASUS DIALENSA FOTOGRAFI
DOI:
https://doi.org/10.24246/dekat.v3i1.16085Keywords:
Entrepreneurial Orientation, Creative Industry, Business Performance, Photography, Case Study, Orientasi Kewirausahaan, Industri Kreatif, Kinerja Usaha, Fotografi, Studi KasusAbstract
Penelitian ini bertujuan untuk mengkaji penerapan orientasi kewirausahaan pada pelaku usaha fotografi dan melihat kaitannya dengan kinerja usaha. Dialensa Photography dipilih sebagai studi kasus karena menunjukkan dinamika khas sektor industri kreatif di tengah tantangan pasca pandemi. Menggunakan pendekatan kualitatif, data diperoleh melalui wawancara mendalam dengan pemilik, karyawan, dan pelanggan utama. Temuan menunjukkan bahwa kelima dimensi orientasi kewirausahaan, yaitu inovasi, keberanian mengambil risiko, proaktif, otonomi, dan sikap pantang menyerah, diterapkan secara nyata dalam operasional Dialensa. Implikasi dari penerapan ini berdampak positif terhadap kinerja usaha, baik dari sisi pertumbuhan finansial, kepuasan pelanggan, maupun ekspansi pasar. Hasil penelitian ini memperkuat relevansi klasifikasi EO Lumpkin & Dess (1996) serta memberikan masukan praktis bagi pelaku usaha mikro di sektor fotografi dan industri kreatif lainnya.
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