PERENCANAAN STRATEGI BERSAING SEKOLAH DALAM MENINGKATKAN JUMLAH PESERTA DIDIK BARU DI SALAH SATU SEKOLAH SWASTA SALATIGA 1

  • Dewa Made Dwi Kamayuda Mahasiswa Program Pascasarjana Magister Manajemen Pendidikan FKIP-Universitas Kristen Satya Wacana
Keywords: Competitive strategy, SWOT Analysis

Abstract

This study aimed to develop competitive strategy planning in increasing number of new students in one of private schools in Salatiga. The Design of the study is research & development, but it is limited to the product design stage alone that produce schools competitive strategy planning in increasing the number of new students. Research instruments for gathering data are observation, interviews, FGD and study documents. Data Analysis used SWOT analysis to analyze the internal and external factors such as the school's strengths, weaknesses, opportunities and threats in determining the appropriate competitive strategies for schools. The result of SWOT analysis indicated that the school is in quadrant position SO (Strength Opportunity), which supports an aggressive strategy by using the power of the internal environment of the school to seize the opportunities from external environment. Competitive strategy planning of the school which suggested is differentiation strategy namely: making program "community service" in the form of "students service community", building cooperation and trust with the two primary schools under the same foundation, forming clubs academic achievement and non-academic, maximizing learning extracurricular through the program of "students exhibition" that can also be a program of "open house" of the school, maximizing the potential of teachers through seminars, training or workshops, maximizing the facility orphanage, making a jointly program of "parents & students fun day", socializing to public and private schools, churches and Christian communities regularly.

Downloads

Download data is not yet available.

References

David, F. R, 2008, Manajemen Strategis: Konsep, Edisi 10, Jakarta: Salemba

Edward Sallis. 2007, Total Quality Management in Education (Manajemen Mutu Pendidikan), YogyakartaL IRCISoD

Hitt, M. A., Ireland, R. D., Hoskisson, R. E. 1997, Manajemen Strategis: Menyongsong Era Persaingan Dan Globalisasi, Jakarta: Erlangga

Hunger, David. & Wheelen, Thomas L. 2003, Manajemen Strategis, Yogyakarta: Andi

Lubis. 2004, Strategi Pemasaran Dalam Persaingan Bisnis, Universitas Sumatera Utara

Lupiyoadi, R. 2013, Manajemen Pemasaran Jasa (Praktik dan Teori), Jakarta: PT. Salemba Empat

Porter, M.S. 1992. Keunggulan Bersaing: Menciptakan dan Mempertahankan Kinerja Unggul, Jakarta: Erlangga

Porter. 2007, Strategy bersaing (Competitive Strategy): Teknik Menganalisis Industri dan Pesaing, Tangerang: Karisma Publishing Group

Putra, N. 2012. Research & Development, Jakarta: PT Raja Grafindo Persada:

Rangkuti, F. 2013, Teknik Membedah Kasus Bisnis: Analisis SWOT, Jakarta: Gramedia Pustaka

Sagala, S. 2010, Manajemen Strategik dalam Peningkatan Mutu Pendidikan, Bandung: PT Alvabeta

Sugiyono. 2014, Metode Penelitian Manajemen, Alfabeta: Bandung
Trout, J & Rivkin, S. 2001, Differentiate Or Die: Survival In Our Era Of Killer Competition, Jakarta: Erlangga

Purwanto, N. A. 2011, Strategi Bersaing Dalam Bisnis Pendidikan, Jurnal Manajemen Pendidikan, No. 01/Th VII/ April.

Sulistyawati, Sri. 2007, Strategi Perguruan Tinggi Dalam Menghadapi Persaingan Global. Jurnal Madani, Vol.8, No.3, Juni.

Wijaya, D. 2008, Pemasaran Jasa Pendidikan Sebagai Upaya untuk Meningkatkan Daya Saing Sekolah, Jurnal Pendidikan Penabur- No.11/Tahun ke-7/Desember.
Published
2016-06-10
How to Cite
Kamayuda, D. (2016). PERENCANAAN STRATEGI BERSAING SEKOLAH DALAM MENINGKATKAN JUMLAH PESERTA DIDIK BARU DI SALAH SATU SEKOLAH SWASTA SALATIGA 1. Kelola: Jurnal Manajemen Pendidikan, 3(1), 15-29. https://doi.org/https://doi.org/10.24246/j.jk.2016.v3.i1.p15-29
Section
Articles
Share |