Pertanggungjawaban Sosial Universitas: Implementasi Model Cycle Relations

  • Lina Sinatra Wijaya Program Public Relations, Universitas Kristen Satya Wacana
  • Krismiyati Krismiyati Program ICT Education, Universitas Kristen Satya Wacana
Keywords: CSR, higher education, intake

Abstract

The competition among Higher Education is getting tougher. They need to do their best in order to maintain their existence and getting more students coming to their institutions. One way to achieve that goal is through carrying out Corporate Social Responsibility (CSR) programs or University Social Responsibility (USR) for university. This study tries to investigate the implementation of ‘Cycle Relations’ model in CSR to increase the intake of Higher Education. This study involved seven Higher Educations and nineteen High schools in Central Java. In collecting the data, it used a depth-interview method with all the related parties in this study. The result showed that most of the Higher Education institutions have implemented Corporate Social Responsibility program in various ways. Their target audience included the high schools, society, and parents.  From the model implementation, it showed that the CSR program did have an impact towards the intake in their institution. However, one important thing to consider is that the role of the teachers at schools was quite significant in influencing the students to choose which university to go.  This reflects that although the Higher Education institution have planned and carried out CSR programs according to what the target audiences’ need, it does not guarantee that it will have direct impact towards their intake because the influence of teacher is quite significant. It may have a bigger impact in long term as the target audiences know the quality and contribution of the Higher Education institutions.

Downloads

Download data is not yet available.

References

Dahan G. S., dan I. Senol. 2012 Corporate social responsibility in higher education institutions: istambul bligi university case. American International Journal of Contemporary Research. Vol.2 No.3 (Maret).
Pardamean, D. 2012. Tanggung jawab sosial universitas terbuka dalam pencapaian MDGs. Available at http://www.pustaka.ut.ac.id.

Firdausy, G. M. 2009. Tanggung jawab sosial universitas (usr) dan pengalaman ristek dalam membangun masyarakat berbudaya iptek. Makalah disampaikan dalam seminar Membangun Kesadaran Coorporate Social Responsibilty (CSR) melalui Pendidikan Nilai daan Iptek: 25 Tahun Universitas Terbuka Melayani Bangsa, Jakarta, 7 Desember 2009.

Hanneman, R. A., dan Riddle, M. 2005. Introduction to social network methods. Riverside, CA: University of California, Riverside. Available at http://faculty.ucr.

Harahap M. E. 2014. Perkembangan CSR di Indonesia Available at http://muchtareffendiharahap.blogspot.co.id.

Hornby, A.S. 1995. Oxford Advanced Learner’s Dictionary, Oxford : Oxford University Press, Fifth Edition.

Elkington, J. 1997. Cannibals with the Fork : Triple Bottom Line of 21st Century Business. Capstone Publishing Ltd, Oxford

Nasongkhla, J., S.H. Chen., J. A. Donalson. 2015. University Social Responsibility (USR): Identifying an ethical foundation within higher education institution. TOJET : The Turkish Online Jurnal of Educational Technology, Oct 2015. Vol 14., Issue 4

Philip, G. 2010. Trends in global higher education: Tracking an academic revolution. UNESCO publication.

Porter, M. E., dan M. R. Kramer. 2002. The competitive advantage of corporate Philantrophy” dalam Harvard Business Review, Desember.
Scott, J. 2000. Social Network Analysis: A Handbook. London: Sage Publication Ltd.

Scott, dan Wasserman. 2005. Models and Methods in Social Network Analysis Cambridge. Cambridge University Press.

Suharti, L., dan A. Donafin. 2008. Corporate Social Responsibility (CSR): Teori dan Praktek. Fakultas Ekonomi: Universitas Kristen Satya Wacana Salatiga.

Suhayati, E. 2011. Penerapan corporate social responsibility untuk meningkatkan citra universitas. Majalah Ilmiah Unikom. Vol.7 No.2: 157-166.

Tanudjaya, B. B. 2006. Perkembangan corporate social responsibility di Indonesia. Jurnal Nirmala. Vol.8 No.2 (July): 92-98.

Topal, R. 2009. CSR in Universities Around the World. Social Responsibility Research Network.

Wijaya, L. S., dan Krismiyati. 2013. MPR strategies modelling for increasing student’s intake at private universities in central java–Indonesia. Reseachworld Journal of Arts, Science and Commerce. Vol.4 No.3.

Wijaya, L. S., dan Krismiyati. 2014. Penyusunan model program corporate social responsibility (CSR) di perguruan tinggi kota salatiga dalam upaya meningkatkan intake perguruan tinggi. Jurnal Ekonomi dan Bisnis. Vol.17 No.3: 141-154.

Widyantoro, A., dan M. H. Subhan. 2009. Tanggung jawab sosial institusi perguruan tinggi (institution social responsibility) sebagai upaya mewujudkan sustainability development bagi masyarakat lingkar kampus. Availbale at http://repo.unair.ac.id.
Published
2016-10-05
How to Cite
Wijaya, L., & Krismiyati, K. (2016). Pertanggungjawaban Sosial Universitas: Implementasi Model Cycle Relations. Jurnal Ekonomi Dan Bisnis, 19(2), 195-210. https://doi.org/10.24914/jeb.v19i2.553
Section
Articles