IMPLEMENTASI SMART TOURISM DALAM INDUSTRI PARIWISATA DI KEPULAUAN RIAU

  • Hary Jocom Politeknik Bintan Cakrawala
Keywords: Smart Tourism, Pulau Penyengat, pokdarwis, industri pariwisata

Abstract

Penelitian ini bertujuan mengukur sejauhmana penggunaan smart tourism dalam kerangka mendukung industri pariwisata di Pulau Penyengat, Kepulauan Riau. Pemilihan lokasi didasarkan atas latar belakang memiliki nilai historis, budaya, dan religi yang tinggi baik di tingkat nasional maupun internasional, dan merupakan destinasi favorit wisatawan asing dari Malaysia dan Singapura karena kedekatan historis. Penelitian ini menggunakan metode deskriptif kualitatif melalui serangkaian penyebaran kuesioner kepada wisatawan yang berkunjung dilanjutkan dengan wawancara terstruktur dan diskusi terfokus dengan tokoh kunci yang telah ditentukan oleh peneliti, baik itu tokoh masyarakat, kelompok sadar wisata (Pokdarwis), tokoh adat, dan pemerintah daerah. Hasil penelitian menunjukkan bahwa pengelolaan dan promosi wisata Pulau Penyengat masih dilakukan secara konvensional, belum mengoptimalkan penggunaan teknologi informasi sebagai instrumen untuk mendukung pemasaran industri pariwisata secara luas. Kondisi empirik ini berakar pada berbagai persoalan yang ada, baik itu sumber daya manusia, kebijakan pembangunan pariwisata, dan kesadaran kolektif pembangunan industri pariwisata

Downloads

Download data is not yet available.

References

[1] BPS Provinsi Kepri. Laporan Kunjungan Wisatawan Mancanegara KEPRI 2019. 2019.
[2] Jocom H, Setiawan D, Andesta I, Dewi AK. The Dynamics of Tourism Development : Study Case Tourism Attributes in Penyengat Island. Int J Appl Sci Tour Events [Internet]. 2021;5(2):107–20. Available from: https://ojs2.pnb.ac.id/index.php/IJASTE/article/view/204
[3] Ortega E, Rodríguez B. Information at tourism destinations. Importance and cross-cultural differences between international and domestic tourists. J Bus Res. 2007;60(2):146–52.
[4] World Travel and Tourism Council. Economic Impact of Travel and Tourism Report [Internet]. 2021. Available from: https://wttc.org/Research/Economic-Impact
[5] UNWTO. UNWTO Tourism Highlights. 2015.
[6] Lee CC, Chang CP. Tourism development and economic growth: A closer look at panels. Tour Management. 2008;29(1):180–92.
[7] Lee S, Rodriguez L, Sar S. The influence of logo design on country image and willingness to visit: A study of country logos for tourism. Public Relat Rev [Internet]. 2012;38(4):584–91. Available from: http://dx.doi.org/10.1016/j.pubrev.2012.06.006
[8] Buhalis D. Technology in tourism-from information communication technologies to eTourism and smart tourism towards ambient intelligence tourism: a perspective article. Tour Rev. 2020;75(1):267–72.
[9] Sigala M. New technologies in tourism: From multi-disciplinary to anti-disciplinary advances and trajectories. Tour Manag Perspect [Internet]. 2018;25(December):151–5. Available from: http://dx.doi.org/10.1016/j.tmp.2017.12.003
[10] Yilmaz Y, Bititci US. Performance measurement in tourism: A value chain model. Int J Contemp Hosp Manag. 2006;18(4):341–9.
[11] Buhalis D, Amaranggana A. Smart Tourism Destinations Enhancing Tourism Experience Through Personalisation of Services. Inf Commun Technol Tour 2015. 2015;(February):377–89.
[12] Gajdošík T. Smart Tourism: Concepts and Insights from Central Europe. Czech J Tour. 2018;7(1):25–44.
[13] Femenia-Serra F, Neuhofer B. Smart tourism experiences: Conceptualisation, key dimensions and research agenda. Investig Reg. 2018;2018(42):129–50.
[14] Yeoman I, McMahon-Beatte U. The future of food tourism. J Tour Futur. 2016;2(1):95–8.
[15] Huang CD, Goo J, Nam K, Yoo CW. Smart tourism technologies in travel planning: The role of exploration and exploitation. Inf Manag [Internet]. 2017;54(6):757–70. Available from: http://dx.doi.org/10.1016/j.im.2016.11.010
[16] Widjaja DC, Jokom R, Kristanti M, Wijaya S. Tourist behavioural intentions towards gastronomy destination: evidence from international tourists in Indonesia. Anatolia [Internet]. 2020;31(3):376–92. Available from: https://doi.org/10.1080/13032917.2020.1732433
[17] Mustofa MI, Chodzirin M, Sayekti L, Fauzan R. Formulasi Model Perkuliahan Daring Sebagai Upaya Menekan Disparitas Kualitas Perguruan Tinggi. Walisongo J Inf Technol. 2019;1(2):151.
[18] Osei BA, Ragavan NA, Kandappan B, Mensah HK. “Hospitality revolution 4.0”: A literature review on a unified typology of IR 4.0 technologies for the tourism and hospitality industry in the era of COVID-19. Asia-Pacific J Innov Hosp Tour. 2020;9(1):25–45.
[19] Buhalis D. Marketing the competitive destination of the future. Tour Manag. 2000;21(1):97–116.
[20] Hsu AY chan, King B, Wang D, Buhalis D. In-destination tour products and the disrupted tourism industry: progress and prospects. Inf Technol Tour. 2016;16(4):413–33.
Published
2022-10-29
How to Cite
Jocom, H. (2022). IMPLEMENTASI SMART TOURISM DALAM INDUSTRI PARIWISATA DI KEPULAUAN RIAU. IT-Explore: Jurnal Penerapan Teknologi Informasi Dan Komunikasi, 1(3), 194-204. https://doi.org/10.24246/itexplore.v1i3.2022.pp194-204