Child Sexuality Framing on Heavy Rotation Music Video By Idol Group AKB48 Using Gamson and Mondigliani FRaming Model

Authors

  • Fajriannoor Fanani Universitas Semarang
  • Errika Dwi Setya Watie Universitas Semarang

Keywords:

Framing, Heavy Rotation, Sexsuality, Kawaii

Abstract

The launch of the Heavy Rotation Music Video by Japanese Idol Group AKB48 has sparked debate among fans of the Idol Group. This Music Video is considered to have sexually exploited the members of the Idol Group, most of whom are still teenagers. This research was conducted to find out whether the music video really features these sexual aspects. This research was conducted qualitatively using Gamson and Mondigliani framing analysis. The research was conducted by observing the lyrics to the audio visual appearance in the music video. The results of this study indicate that the music video producer did strongly highlight the sexual aspects of AKB48 members. The protrusion is carried out in such a way in the visual image device that there is almost no relationship between the lyrics and the audio visual display. The prominence of sexuality is also unique because it also highlights the cuteness of AKB48 members. This is in accordance with the trend of the Japanese entertainment industry which likes the concept of kawaii where entertainment objects are displayed cute, attractive, helpless, shy, and childish.

 

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References

Daftar Pustaka

Creswell, John W. 1998. Qualitative Inquiry and Research Design: Choosing Among Five Tradition. California: Sage.

Berger, Peter L dan Thomas Luckman. 1979. The Social Construction of Reality: a Treatise in the Sociology of Knowledge. The Penguin Press.

Eriyanto. 1999. Analisis Framing: Konstruksi, Ideologi, dan Politik Media. LKiS: Yogyakarta

Gamson, William A dan Mondigliani dalam Siahaan. Juli 1998. Media Discourse and Public Opinion on Nuclear Power: A Constructionist Approach. Jurnal Sosiologi. Volume 95 Juli 1998

Published

2020-08-03

How to Cite

Fanani, F., & Watie, E. D. S. (2020). Child Sexuality Framing on Heavy Rotation Music Video By Idol Group AKB48 Using Gamson and Mondigliani FRaming Model. Cakrawala Jurnal Penelitian Sosial, 9(1), 51–68. Retrieved from https://ejournal.uksw.edu/cakrawala/article/view/4004

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Articles