Peran Sistem Digital GoJek bagi Pelaku Usaha untuk Meningkatkan Permintaan Konsumen di Distrik Abepura Kota Jayapura

Authors

  • Paulinus Baharu Universitas Ottow Geissler Papua
  • Christina Irwati Tanan Universitas Ottow Geissler Papua

DOI:

https://doi.org/10.24246/kritis.v32i1p75-87

Keywords:

Digitalization System , Consumer Demand, Business Players

Abstract

This study aims to determine the problems and efforts of business actors and the role of digital systems for business actors to increase consumer demand in Abepura District. The research was conducted in 2019-2022 on 15 GoJek drivers and 85 food businesses in Abepura District. The data analysis used was descriptive qualitative. The results showed that the problem faced by business actors during the Covid-19 period was a decrease in income and the efforts made by business actors to overcome the problem were to innovate, sell daring and sell contemporary food. The role of digital system applications is very helpful and increases consumer demand for GoJek drivers and food businesses in Abepura District by 30-50 per cent. In 2023 the food and beverage business registered in the GoJek application in the Abepura District area was 175 businesses. Not all businesses use digital systems or daring sales because not all sellers understand how to sell with digital systems or daring sales. Mentoring programmes for business actors are expected to be carried out by the government, academia, experts so that the use of digital systems can be used in the right way.

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Published

2023-06-26

Issue

Vol. 32 No. 1 (2023)

Section

Articles

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