EVALUASI STRATEGI BERSAING SMA KRISTEN 1 SALATIGA

  • Eclesia Tehupeiory Alumni Program Pascasarjana Magister Manajemen Pendidikan FKIP Universitas Kristen Satya Wacana Salatiga
  • Bambang Suteng Sulasmono Program Pascasarjana Magister Manajemen Pendidikan FKIP Universitas Kristen Satya Wacana Salatiga
Keywords: Evaluation of Competitive Strategy, Consistency, Consonance, Advantage, Feasibility

Abstract

This study aims to evaluate the competitive strategies of SMA Kristen 1 Salatiga. The type of this study was a qualitative evaluation, through data collection by means of interviews, questionnaires, observation and documentation study. Data obtained and analyzed by an evaluation component based on Rumelt (2000) were consistency, consonance, advantage and feasibility. The results showed that: (1) Consistency evaluation of competitive strategy applied by SMA Kristen 1 Salatiga has shown consistency with the goals, values and policies of the school. (2) Consonance evaluation of competitive strategy has demonstrated suitability with the needs of society, while for competition with other schools, the school programs such as Peduli Kasih program, Sekolah Lima Hari, moving class, SMUQI Radio and multimedia extracurricular namely cinematography and photography are not appropriate. (3) Advantage evaluation of competitive strategy in the school programs such as Peduli Kasih, moving class, and Sekolah Lima Hari do not excel the resources, skills and superior positions. Other programs such as multimedia Extracurricular namely photography and cinematography is not superior to the superior position. Meanwhile, special programs such as the education expo, parenting day, career day and the Field Trip program through Live In and outdoor study do not excel in superior skills. (4) Feasibility evaluation shows that multimedia extracurricular programs have not showed the feasibility of the physical resources which involves computer supporting facilities and Wi-Fi. Suggestion to school in order to maintain the consistency that was owned, suitability to the needs of society as well as pay attention to competition with other schools also enhance the achievement of advantage and checking of IT facilities.

Downloads

Download data is not yet available.

References

__ . 2008. "Strategic Management & Business Policy". Wulandari, L. 2009. Penerapan Strategi Diferensiasi Program Di Sekolah Menengah
School of Universe Parung-Bogor.

__ . 2009. Manajemen Sumber Daya Manusia Pendidikan Berbasis Kompe­tensi. Jurnal Pendidikan Penabur -No.12/tahun ke-8/Juni.

Andersen, S. C., & Serritzlew, S. 2007. The unintended effects of private school competition. Journal of Public Adminis­ tration Research and Theory,/ 7(2), 335-356.

Coulter. Mary dan Robbins Stephen P. 2005. Management. 8th Edition. Prentice Hall, New Jersey.

Cutright, M. 2003. In Pursuit of Prestige: Strategy and Competition in US Higher Education (review). The Journal of Higher Education, 74(2), 238-240.

Dalimunthe,A S.,&Handoko,H. 2009. Evaluasi strategi bisnis PT Asuransi Umum Bumiputeramuda 1967 (Doctoral dissertation, Universitas Gadjah Mada).

David, Fred R. 2008. Manajemen Strategis: Konsep, Edisi 10. Jakarta: Salemba.

Geller, C.R., Sjoquist, D. L., & Walker, M. B. 2006. The effect of private sclwol competition on public school perfor­mance in Georgia. Public finance review, 34(1),4-32.

Kartajaya. 2010. Connest, Surving New Wave Marketing Strategy. Jakarta: Salemba.

Kastanya, 2012. Strategi Bersaing SMP Kristen Ambarawa. Tesis: Magister Manajemen Pendidikan, Universitas Kristen Satya Wacana.

Kettunen, J. 2002. Competitive Strategies In Higher Education. Journal of Institu­ tional Research, 11(2),38-47.

Kotler, P., & Gary Armstrong. 200 l. Prinsip Prinsip Pemasaran, Edisi 8. Jilid I; Jakarta: Erlangga.

Noya, N. 0. 2013. Strategi Bersaing Sekolah Menengab Atas Kristen I Salatiga (Thesis, Magister Manajemen Pendidikan Program Pascasarjana FKIP-UKSW).

Panny, Imanuel Dae. 2012. Pelaksanaan Bau ran Pemasaran Sekolab Menengan Atas Theresiana Salatiga. Tesis. UKSW.

Pearce, I. I., & Robinson, J. A. RB and Mital, A 2008. Strategic Management: Formulation, Implementation and Control: New York: McGraw-Hill.

Porter, Michael. S .. 2007. Strategi Bersaing (Competitive Strategy): Teknik Menganalisis Industri dan Pesaing, Tangerang: Karisma Publishing Group.

Rumelt, R. P. 2000. Note on Strategy Evaluation. The Anderson School at UCLA, 1, 1-12.

Wheelen, T.L., & David, L. 2003. Manajemen Strategis. Yogyakarta: Andi.

Wijaya, David. 2008. Pemasaran Jasa Pendidikan Sebagai Upaya untuk Meningkatkan Daya Saing Sekolah. Jurnal Pendidikan Penabur - No.11/Tahun ke- 7 /Desember.
Published
2015-06-07
How to Cite
Tehupeiory, E., & Sulasmono, B. (2015). EVALUASI STRATEGI BERSAING SMA KRISTEN 1 SALATIGA. Kelola: Jurnal Manajemen Pendidikan, 2(1), 59-71. https://doi.org/https://doi.org/10.24246/j.jk.2015.v2.i1.p59-71
Section
Articles
Share |