COMMUNITY ASSISTANCE IN IMPROVING UMKM AND ADMINISRATIVE FACILITIES IN RUMAH DATAKU AT KAMPUNG KELUARGA BERKUALITAS (KB) "MELATI" KELURAHAN BLOTONGAN, SALATIGA CITY

Authors

  • Dina Anike Lumendek Fakultas Ilmu Sosial dan Komunikasi, Universitas Kristen Satya Wacana
  • Alfa Fadhila Fakultas Ilmu Sosial dan Komunikasi, Universitas Kristen Satya Wacana
  • Ode Kurniawan Fakultas Ilmu Sosial dan Komunikasi, Universitas Kristen Satya Wacana
  • Jimmy Slamet Basuki Fakultas Ilmu Sosial dan Komunikasi, Universitas Kristen Satya Wacana
  • Yosua Arya Okta Pratama Fakultas Ilmu Sosial & Ilmu Komunikasi
  • Daru Purnomo Fakultas Ilmu Sosial dan Komunikasi, Universitas Kristen Satya Wacana

DOI:

https://doi.org/10.24246/jms.v1i32021p460-473

Keywords:

Kampung KB, UMKM, Media Sosial

Abstract

Kampung KB Melati Bonorejo aims to improve the quality of life of the people in the area. In the Melati Bonorejo KB village, there are UMKMs which are managed by residents. However, the existing obstacle related to UMKMs is the lack of understanding of residents about how to sell their products by utilizing existing social media. Of course, by utilizing social media, it will be easier for residents to sell their products and be able to get a bigger market. This community service activity is carried out with a workshop method that aims so that residents can find out how products are going through social media. This activity also collaborates with the owners and employees of Naruna Ceramics Salatiga who have skills in marketing, especially digital marketing.

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References

BKKBN: Profil Kampung KB “melati” Blotongan. Diakses 08 Desember 2020. https://kampungkb.bkkbn.go.id/profile/11317

Petter Leiwakabessy, Fensca F Lahallo (2018), Pembiayaan Usaha Mikro, Kecil dan Menengah (UMKM) Sebagai Solusi Dalam Meningkatkan Produktivitas Usaha Pada UMKM

Kabupaten Sorong. Jurnal J-DEPACE Vol 1, No 1 (2018). Fakultas Ekonomi dan Bisnis Universitas Victory Sorong. Diakses 08 Desember 2020

http://www.jurnal.lpmiunvic.ac.id/index.php/jpkm/article/view/2/4

Raras Triastianti (2020), Model Pengembangan Masyarakat Kampung KB Berbasis

Komunitas Di Dusun Ngronggo Argumulyo Salatiga. Universitas Kristen Satya Wacana.

Tanjung, M. Zaelani (2017), PERANAN DINAS SOSIAL DALAM MENINGKATKAN KESEJAHTERAAN EKONOMI MASYARAKAT DITINJAU DARI PERSPEKTIF EKONOMI ISLAM (Studi Pada Pemberdayaan Perempuan Melalui Program UEP-KM di Kecamatan Way Halim Kota Bandar Lampung). Undergraduate thesis, UIN Raden Intan Lampung. Diakses 08 Desember 2020 http://repository.radenintan.ac.id/1169/

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Published

2021-08-07

How to Cite

Lumendek, D. A., Fadhila, A., Kurniawan, O., Basuki, J. S., Pratama, Y. A. O., & Purnomo, D. (2021). COMMUNITY ASSISTANCE IN IMPROVING UMKM AND ADMINISRATIVE FACILITIES IN RUMAH DATAKU AT KAMPUNG KELUARGA BERKUALITAS (KB) "MELATI" KELURAHAN BLOTONGAN, SALATIGA CITY. Magistrorum Et Scholarium: Jurnal Pengabdian Masyarakat, 1(3), 460–473. https://doi.org/10.24246/jms.v1i32021p460-473

Issue

Vol. 1 No. 3 (2021)

Section

Articles

License

Creative Commons License
Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat is licensed under a Creative Commons Attribution 4.0 International License

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