Spatial and PESTEL analysis of sustainable coffee shop development in Kasihan District, Yogyakarta
DOI:
https://doi.org/10.24914/jeb.v29i1.17138Keywords:
Coffee shop, sustainable development, land use change, spatial analysis, PESTEL analysisAbstract
The rapid growth of coffee shop businesses in Kasihan District, Yogyakarta, has created both economic opportunities and sustainability challenges. However, previous studies have not integrated spatial analysis with macro-environmental (PESTEL) assessment to comprehensively evaluate the sustainability of MSMEs in this sector. This study employs a qualitative-descriptive approach combining Geographic Information System (GIS)-based spatial analysis and the PESTEL framework to examine the determinants of sustainable coffee shop development. Spatial data from Google Earth Pro (2019–2025) and official shapefiles from the Indonesian Geospatial Agency (2019) were analyzed to identify distribution patterns and land-use transformation. The results show that 36 out of 109 mapped coffee shops, representing 33 percent, were established on converted rice fields, indicating significant land-use change particularly in Tamantirto and Ngestiharjo Villages. The PESTEL analysis reveals that weak spatial regulation, rapid market expansion, and low environmental awareness are the main sustainability challenges. The study highlights the need for policy interventions that integrate spatial planning, environmental regulation, and MSME capacity building to ensure balanced economic growth and ecological preservation.
Downloads
References
Adiyaksa, F., & Djojomartono, P. N. (2020). Evaluasi alih fungsi lahan pertanian menjadi lahan industri di Kabupaten Kendal Tahun 2014 - 2018. Journal of Geospatial Information Science and Engineering, 3(1), 71. https://doi.org/10.22146/jgise.55519
Afiffah, A. Z., Zelyantie, N. S., Saputra, I., Brahmana, R. A. S., Salsabilla, Z. N., & Nadif, M. (2023). Analisis strategi pengembangan UMKM dalam upaya optimasi penjualan (Studi kasus Warung Sukapura). MUSYTARI: Jurnal Manajemen, Akuntansi, Dan Ekonomi, 13(3), 299–311. https://doi.org/10.8734/musytari.v1i2.365
Aithal, P. S. (2017). A critical study on various frameworks used to analyse international business and its environment. International Journal of Applied Engineering and Management Letters, 78–97. https://doi.org/10.47992/ijaeml.2581.7000.0014
Akadiri, P. O., & Olomolaiye, P. O. (2012). Development of sustainable assessment criteria for building materials selection. Engineering, Construction and Architectural Management, 19(6), 666–687. https://doi.org/10.1108/09699981211277568
Akhmad, I., Kusumah, A., Hinggo, H. T., Zaki, H., Ramadhan, R. R., Sulistyandari, S., & Hardilawati, W. L. (2022). Strategi keberlanjutan usaha coffee shop Offtrack Pekanbaru. Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, Dan Sosial Humaniora, 2(2), 48–52. https://doi.org/10.37859/abdimasekodiksosiora.v2i2.3796
Alfarizi, M., Samputra, P. L., & Dwi Arista, N. I. (2023). Role of entrepreneur’s perspective of waste management for coffee shop sustainability. Problems and Perspectives in Management, 21(4), 501–515. https://doi.org/10.21511/ppm.21(4).2023.38
Ali, M. H., Sugi, L., Ningsih, R., Santoso, R. P., Laili, C. N., Ardiana, M., Thahirrah, N. N., Manajemen, P. S., & Asyari, U. H. (2024). Green experiential marketing dalam meningkatkan loyalitas pelanggan pada bisnis coffee shop (Studi pada kedai kopi ramah lingkungan se-Kabupaten Jombang). Journal of Science and Social Research, 7(4), 1527–1536. https://doi.org/10.54314/jssr.v7i4.2272
Chiang, T. A., & Wang, S. T. (2016). An evaluation and enhancement approach of the carbon footprints-based environmentally sustainable service competitiveness for coffee shops. International Journal of Technology Management, 70(1), 4–24. https://doi.org/10.1504/IJTM.2016.074646
Cholidah, N. N. Z., & Irawan, L. Y. (2024). Pemanfaatan penginderaan jauh untuk pemetaan alih fungsi lahan sawah di Kabupaten Nganjuk. Jurnal Geosains Dan Remote Sensing, 5(1), 43–54. https://doi.org/10.23960/jgrs.ft.unila.203
D’haeze, D., Deckers, J., Raes, D., Phong, T. A., & Loi, H. V. (2005). Environmental and socio-economic impacts of institutional reforms on the agricultural sector of Vietnam: Land suitability assessment for Robusta coffee in the Dak Gan region. Agriculture, Ecosystems and Environment, 105(1–2), 59–76. https://doi.org/10.1016/j.agee.2004.05.009
Djamaluddin, M., Ramlan, A., & Jayadi, M. (2019). Monitoring perubahan areal persawahan menggunakan aplikasi sistem informasi geografis (Studi kasus: Kecamatan Pallangga Kabupaten Gowa). Jurnal Ecosolum, 8(1), 1. https://doi.org/10.20956/ecosolum.v8i1.6892
Faisal, A. A., Priyana, Y., Danardono, D., Taryono, T., & Rudiyanto, R. (2023). Analisis Spasial Temporal Alih Fungsi Lahan Pertanian (Sawah) Ke Non Pertanian Tahun 2012-2021 Di Kecamatan Widodaren, Kabupaten Ngawi. Jurnal Tanah Dan Sumberdaya Lahan, 10(1), 37–47. https://doi.org/10.21776/ub.jtsl.2023.010.1.4
Fakhabi, M. M., Hamidian, S. M., & Aliehyaei, M. (2024). Exploring the role of the Internet of Things in green buildings. Energy Science and Engineering, 12(9), 3779–3822. https://doi.org/10.1002/ese3.1840
Fasa, A. W. H., Berliandaldo, M., & Prasetio, A. (2022). Strategi Pengembangan Desa Wisata Berkelanjutan Di Indonesia: Pendekatan Analisis Pestel. Kajian, 27(1), 71–87. https://doi.org/10.22212/kajian.v27i1.3612
Ferreira, J., & Ferreira, C. (2018). Challenges and opportunities of new retail horizons in emerging markets: The case of a rising coffee culture in China. Business Horizons, 61(5), 783–796. https://doi.org/10.1016/j.bushor.2018.06.001
Franch-Pardo, I., Napoletano, B. M., Rosete-Verges, F., & Billa, L. (2020). Spatial analysis and GIS in the study of COVID-19. A review. Science of the Total Environment, 739, 140033. https://doi.org/10.1016/j.scitotenv.2020.140033
Hakim, M., & Syahban Amir, A. (2022). The function of a coffee shop as a social cultural entity. In Trends and Innovations in Food Science. IntechOpen. https://doi.org/10.5772/intechopen.103852
Harinie, L. T., A, A., Widastuti, A. T., Anggae, E. M. R. A., Rosyadi, I., Angelita, I., L, L., Saputra, M. I. R., Ameilia, N. T., O, O., Juniarko, O., & Dahlia, P. (2023). Strategi coffee shop di Palangka Raya dalam meningkatkan penjualan di era digital. Madani: Jurnal Ilmiah Multidisiplin, 1(5), 33–43. https://doi.org/10.5281/zenodo.8003332
Jeurissen, R. (2000). John Elkington, Cannibals With Forks: The Triple Bottom Line of 21st Century Business. In Journal of Business Ethics (Vol. 23, Issue 2). Capstone. https://doi.org/10.1023/a:1006129603978
Keputusan Bupati Bantul Nomor 333 Tahun 2023 Tentang Status Darurat Pengelolaan Sampah, Pub. L. No. Nomor 333 Tahun 2023, 1 (2023).
Kotsanopoulos, K. V., & Arvanitoyannis, I. S. (2017). The role of auditing, food safety, and food quality standards in the food industry: a review. Comprehensive Reviews in Food Science and Food Safety, 16(5), 760–775. https://doi.org/10.1111/1541-4337.12293
Lewis, E., Chamel, O., Mohsenin, M., Ots, E., & White, E. T. (2018). Our common future. In Sustainaspeak (pp. 195–196). Routledge. https://doi.org/10.4324/9781315270326-140
Lindiani, L., Registiana, I., Fajrullah, F., & Noviyanti, I. (2024). Analisis strategi promosi bisnis UMKM coffee shop dengan menggunakan media sosial. Jurnal Bintang Manajemen, 2(2), 75–93. https://doi.org/10.55606/jubima.v2i2.3061
Lukito, W., Prabawa, B., & Wirania, S. (2021). Peningkatan daya saing UMKM minuman olahan kopi melalui strategi branding (Studi kasus: Laskar Kopi Arjasari). Visualita Jurnal Online Desain Komunikasi Visual, 10(1), 18. https://doi.org/10.34010/visualita.v10i1.4813
Madiana, T., Nurwahid, T. A., Alfawaz, M. I., Suherman, U. (2025). Strategi Pengembangan UMKM Galagoda Coffee Shop di Karawang. MUSYTARI: Jurnal Manajemen, Akuntansi, Dan Ekonomi, 13(5). https://doi.org/10.8734/musytari.v13i6.9724
Malakahmad, A., Abualqumboz, M. S., Kutty, S. R. M., & Abunama, T. J. (2017). Assessment of carbon footprint emissions and environmental concerns of solid waste treatment and disposal techniques; case study of Malaysia. Waste Management, 70, 282–292. https://doi.org/10.1016/j.wasman.2017.08.044
Maspul, K. A. (2023). A harmonious symphony of fourth-wave coffee culture: How the relationship between coffee and local wisdom contributes to sustainability and ethical practices in community. Jurnal Ilmiah Multidisiplin, 2(5), 1896–1922. https://doi.org/https://doi.org/10.56799/jim.v2i5.1519
Maulana, W. (2023). Development and analysis of a unified mobile app for coffee shop operations and ordering experience: A proposal review. International Journal of Information Technology and Computer Science Applications, 1(3), 161–173. https://doi.org/10.58776/ijitcsa.v1i3.52
Muslich, M. A., Nurhalim, A., & Irfany, M. I. (2024). Implementation of the halal assurance system and MSME business development strategy: The case of a coffee shop. Halal Studies and Society, 1(1), 38–42. https://doi.org/10.29244/hass.1.1.38-42
Omonije, A. (2024). Leadership mindset on the triple bottom line. https://doi.org/10.33774/coe-2024-nnmwx
Park, J., Sarkis, J., & Wu, Z. (2010). Creating integrated business and environmental value within the context of China’s circular economy and ecological modernization. Journal of Cleaner Production, 18(15), 1494–1501. https://doi.org/10.1016/j.jclepro.2010.06.001
Pasaribu, L. A. (2023). Innovation and business networks: Catalysts for success in Medan City’s coffee shop industry. Journal on Economics, Management and Business Technology, 2(1), 17–29. https://doi.org/10.35335/jembut.v2i1.185
Purnomo, M., Yuliati, Y., Shinta, A., & Riana, F. D. (2021). Developing coffee culture among indonesia’s middle-class: A case study in a coffee-producing country. Cogent Social Sciences, 7(1). https://doi.org/10.1080/23311886.2021.1949808
Radu, V. M., Chiriac, M., Deak, G., Pipirigeanu, M., & Izhar, T. N. T. (2020). Strategic actions for packaging waste management and reduction. IOP Conference Series: Earth and Environmental Science, 616(1), 012019. https://doi.org/10.1088/1755-1315/616/1/012019
Rahman, A. D., Bakti, L. A. A., & Bustan, B. (2023). Pemetaan alih fungsi lahan di Gili Tarawangan Desa Gili Indah Kecamatan Pemenang Kabupaten Lombok Utara dengan menggunakan sistem informasi geografis (SIG). Journal of Soil Quality and Management, 2(1), 85–98. https://doi.org/10.29303/jsqm.v2i1.148
Rakuasa, H., & Latue, P. C. (2023). Analisis spasial daerah rawan banjir di Das Wae Heru, Kota Ambon. Jurnal Tanah Dan Sumberdaya Lahan, 10(1), 75–82. https://doi.org/10.21776/ub.jtsl.2023.010.1.8
Reski, G. M., Sadeli, D., Gunawan, T., & Gunawan, A. (2024). Perencanaan strategi bersaing Kafe W.E.K.O.F. Journal of Islamic Education Management, 4(1), 378–393. https://doi.org/10.47476/manageria.v4i2.6558
Rifa’i, A. B., & Mardiansjah, F. H. (2018). Dampak perubahan penggunaan lahan pertanian terhadap sosial ekonomi petani sekitar lokasi pertambangan Banyu Urip Kecamatan Gayam Kabupaten Bojonegoro. Tataloka, 20(1), 50. https://doi.org/10.14710/tataloka.20.1.50-64
Sanusi, M. S., Asshidiq, D. R., Haris, J. E., Rizal, M., Ramdika, R., Bisnis, A., & Telkom, U. (2024). Analisis strategi bisnis dan peluang pasar Warung Kopi Duren: Inovasi rasa dalam industri kuliner. MUSYTARI: Jurnal Manajemen, Akuntansi, Dan Ekonomi, 13(2). https://doi.org/10.8734/musytari.v1i2.365
Selvakumar, P., Satyanarayana, P., Viji, S., Bhattacharya, S., & Raj, R. (2024). Social media marketing and its role in the food industry. In Technological Innovations in the Food Service Industry (pp. 81–99). https://doi.org/10.4018/979-8-3693-7683-6.ch005
Slattery, C., & Zidar, O. (2020). Evaluating state and local business incentives. Journal of Economic Perspectives, 34(2), 90–118. https://doi.org/10.1257/jep.34.2.90
Soelaiman, L., & Winata, C. L. (2022). Penyusunan rencana bisnis sebagai langkah pengembangan usaha coffee shop. Madani : Jurnal Pengabdian Kepada Masyarakat, 8(2), 45–55. https://doi.org/10.53834/mdn.v8i2.4883
Sohl, T., Vroom, G., & McCann, B. T. (2020). Business model diversification and firm performance: A demand-side perspective. Strategic Entrepreneurship Journal, 14(2), 198–223. https://doi.org/10.1002/sej.1342
Utama, A. S. W., Kurniawan, H., & Normawati, R. A. (2023). Kombinasi analisis swot, pestel, dan mckinsey 7s untuk menganalisis lingkungan bisnis inkubator bisnis Putra Sang Fajar Blitar. JAMI: Jurnal Ahli Muda Indonesia, 4(2), 200–207. https://doi.org/10.46510/jami.v4i2.157
Waskita, G. S., Ashari, D. R. W., Al Haris, M. B., Rifa’i, A., & Eldon, M. (2024). Integrating sustainable development goals into coffee shop operations: Insights from Kedai Kosim, Indonesia. Comprehensive Journal of Islamic Social Studies, 4(3), 243–252. https://doi.org/10.28926/sinda.v4i3.1683
Weldeslassie, H. A., Vermaack, C., Kristos, K., Minwuyelet, L., Tsegay, M., Tekola, N. H., & Gidey, Y. (2019). Contributions of Micro, Small and Medium Enterprises (MSMEs) to income generation, employment and GDP: Case study Ethiopia. In Journal of Sustainable Development (Vol. 12, Issue 3). https://doi.org/10.5539/jsd.v12n3p46
Widodo, M. A., Syahrani, D., Azzahra, F. D., Juliyakta, M. R., Putra, F. A., Studi, P., Informasi, S., Hilir, I., & Kopi, K. (2024). Analisis strategi pemasaran bisnis kafe top anda jalan Telaga Biru Tembilahan. ASIATEK: Jurnal Sains Dan Teknik, 1(1), 22–29. https://tematik.unisi.ac.id/index.php/asiatek/article/view/150/35
World Commission on Environment and Development. (1987). Our common future. Oxford University Press.
Zhang, Z., Ghazali, S., Miceikienė, A., Zejak, D., Choobchian, S., Pietrzykowski, M., & Azadi, H. (2023). Socio-economic impacts of agricultural land conversion: A meta-analysis. Land Use Policy, 132, 106831. https://doi.org/10.1016/j.landusepol.2023.106831
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Jurnal Ekonomi dan Bisnis
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Jurnal Ekonomi dan Bisnis is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
