MENILIK EKONOMI DIGITAL JAKARTA E-PRIX SEBAGAI PELUANG MENINGKATKAN KUALITAS PERTUMBUHAN EKONOMI JAKARTA

Authors

  • Aryasatya Rafa Prayitno Jurusan Filsafat, Fakultas Filsafat, Universitas Gajah Mada
  • Luthfi Baihaqi Riziq Jurusan Filsafat, Fakultas Filsafat, Universitas Gajah Mada
  • Rizqi Vazrin Jurusan Filsafat, Fakultas Filsafat, Universitas Gajah Mada

Abstract

To date, DKI Jakarta is the core of the Indonesian economy. 600 respondents in 60 district
villages in DKI Jakarta revealed that 12.7% of economic inequality became the economic
problem in DKI Jakarta. Providing a place for economic rotation is one solution to overcome
economic inequality, one of which is tourism. Formula E is one of activities that has obtained
a lot of attention with the number of enthusiasts in social media reaching more than 879,000
people. The international racing event held in Indonesia has become a sports-based tourism
agenda that can bring DKI Jakarta’s economy to life in the tourism sector and the creative
economy. Formula E activities are planned to grow the economy by 1.2 trillion. This research
aims to look for opportunities of economic growth in DKI Jakarta through sports-tourism
Formula E held in Indonesia by optimizing digital economic activities such as transaction,
marketing, and other promotional activities through the internet. This research tries to examine
digital economic activities through Formula E activities in relation to economic growth in DKI
Jakarta using primary and secondary data obtained through in-depth interviews and literature
review. The application of digital economy in Formula E is reflected by digital sales strategy
through the AGI application created by Artha Graha Internasional bank as a cashless payment
platform tha facilitates ticket sales and social media to do promotion. Digital economy
implemented is capable of increasing Jakarta’s economic growth because it will result in a rise
of productivity and income and a drop in unemployment.

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Published

2023-05-23

How to Cite

Prayitno, A. R., Riziq, L. B., & Vazrin, R. (2023). MENILIK EKONOMI DIGITAL JAKARTA E-PRIX SEBAGAI PELUANG MENINGKATKAN KUALITAS PERTUMBUHAN EKONOMI JAKARTA. Inspire Journal: Economics and Development Analysis, 2(1). Retrieved from https://ejournal.uksw.edu/inspire/article/view/8506