UMKM DAN PANDEMI COVID-19 YANG BERKEPANJANGAN DI KOTA SALATIGA

Abstract

The first time Covid-19 (Coronavirus Disease 2019) appeared in Indonesia since early
March 2020. The pandemic not only had a negative impact on the health side but on the social
and economic side. The causes of the decline in turnover and the closing of UMKM outlets
in 2020 until now include declining domestic demand, difficulty in obtaining raw materials,
delays in logistics distribution, greater credit risk and others (Mikro et al. 2020). UMKM that
have employees are forced to carry out Termination of Employment (PHK) on the grounds that
employers are unable to pay workers’ salaries because their income has decreased. According
to data from the MSME ministry, more than 90 percent of Indonesian workers work in the
UMKM sector. In resurrecting UMKM’s affected by the pandemic, support is needed in adjusting
to the promotion of their merchandise through social media. This helps UMKM’s to promote
their products in the digital world. However, not a few of the business actors are not ready to
make transactions in the digital world. Social media can be an alternative in promotion,
especially in conditions like this, people are limited to outside activities (Rosita 2020). This
study uses qualitative analysis techniques, with interviews conducted online. From this
background, this study intends to describe how the impact of Covid-19 on UMKM, strategies
and efforts and the role of the government in helping UMKM actors in dealing with Covid-19.
The research location is in the city of Salatiga, Central Java. In this study, the results showed
that UMKM in facing the COVID-19 pandemic had different promotional strategies.