PUSIDO: Interpretasi Strategi Pemasaran UMKM Sidoarjo Dalam Mendukung Pembangunan Ekonomi Berkelanjutan Menuju Indonesia Emas 2045

Abstract

This research aims to interpret marketing strategies for MSMEs in Sidoarjo and support sustainable economic development towards Indonesia Emas 2045. The method used is descriptive qualitative. The data used is secondary data obtained from literature books, journals, and official government documents. The data collection methodology involved an in-depth literature review, which included topic exploration, information retrieval and the formulation of a comprehensive report. This paper proposes the “PUSIDO” (Empowerment of MSMEs in Sidoarjo) application, which uses a pentahelix collaboration strategy involving industry, government, community, academia and media. This can be a way to improve the business ecosystem and encourage MSMEs to adopt new technologies and improve the competitiveness and success of MSMEs in Sidoarjo. Thus, the PUSIDO application is one of the innovations in the economic sector as a solution for the development of MSMEs in Sidoarjo