VALUE ADDED ANALYSIS OF SOYBEAN PROCESSING INTO TEMPEH AND MARKETING PERFORMANCE OF A HOME INDUSTRY IN BAUBAU CITY SOUTHEAST SULAWESI PROVINCE
(Value-Added Analysis of Soybean Processing into Tempeh and Marketing Performance Assessment at Murni Home Industry in Baubau City
DOI:
https://doi.org/10.24246/agric.2026.v38.i1.p67-84Keywords:
home-based enterprise, soybeans;, marketing performance, value added, tempehAbstract
The tempeh industry in Baubau City, Buton, Southeast Sulawesi Province, Indonesia, is dominated by home-based micro, small, and
medium enterprises (MSMEs). These businesses are the driving force behind the people’s economy. Numerous home industries are engaged in tempeh production; however, most have not implemented vertical integration, as the product can be marketed directly to end consumers. The study respondent included soybean collectors, wholesalers, and business owners selected using a census technique. Thirty respondents were interviewed: three soybean collectors, five wholesalers, and 22 retailers. Data were analyzed using the Hayami method to evaluate the value-added, while the marketing performance of tempeh products was evaluated based on marketing margins, profit levels, and marketing efficiency. The findings revealed that the soybean marketing value chain operates through a single distribution channel, beginning with collectors and consumers, followed by home industries, retail traders, and ultimately reaching final consumers. The value-added process generated by the home industry contributed an added value of IDR 235,068 per kilogram of tempeh produced.
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