Kapabilitas Pemasaran dan Operasi Serta Pengaruhnya Pada Supply Chain Management dan Kinerja Perusahaan
AbstractCompetition is a fact that needs to be faced by companies, and competitive advantage is thecore of the company’s success. To face the competition, the accuracy of the strategy undertaken by a company is one of the key success factors of the company. The strategy is to focus on the important factors that affect the performance of the company. In this case, two functions that are key to the creation of value-added are marketing and operations functions. Operations and marketing capabilities are important factors to obtain superior performance. Integration of marketing and operations (operation capabilities, marketing capabilities) is believed to be a synergy to achieve the company's competitive advantage.On the other hand, Supply Chain Management (SCM) is a key strategic factor to improve the company effectiveness. While an effective supply chain process is based on cross-functional collaboration of the company including operations and marketing capabilities. Thus, the main concern of this study is to focus on the influence of operationand marketing capabilities in supply chain integration and the firm performance, as well as the effect of supply chain integration on the firm performance. The results of this study based on regression analysis show that the regression coefficient of each independent variable on the dependent variable is positive. This means that the marketing and operation capabilities have positive effects on the firm performance, as well as having a positive impact on the supply chain integration. On the other side, the supply chain integration also has a positive effect on the firm performance.
Alexandru, C. 2012. The impact of supply chain management performance on organization performance. Journal of Electrical & Electrones Engineering. Vol.5 No.2 (October).
Anatan, L. 2006. Pengaruh lingkungan bisnis, strategi operasi, dan teknologi sebagai variabel pemoderasi terhadap kinerja operasional perusahaan: Studi perusahaan manufaktur di Indonesia. Jurnal Widya Manajemen Akuntansi.
Arumugam, V. C., dan R. Mojtahedzadeh. 2011. Relationship between supply chain management practices and performance in the iranian industries: A theoretical approach. International Journal of Academic Research. Vol.3 No.4 (July): 594-635.
Bowersox, D. J., D. J. Closs, dan T. P. Stank. 1999. Century logistic making supply chain integration a reality. Oak Brook, II. Council of Logistic Management.
Calantone, R., R. Garcia, dan C. Droge. 2003. The effects of environmental turbulence on new product development strategy planning. Journal of Product Innovation Management. Vol.20: 90-103.
Chase, R. B., F. R. Jacobs, dan N. J. Aquilano. 2004. Operations management for competitive advantage. 10th ed. Singapore: McGraw-Hill/Irwin.
Chopra. 2010. Supply Chain Management: Strategy, Planning, and Operation. 4Ed Pearson Education.
Day, G. S. 1994. The capabilities of market driven organizations. Journal of marketing. Vol.58 (Oktober): 37-52.
Deane, R. H., P. P. Mc Dougall, dan V. B. Gargeya. 1991. Manufacturing and marketinginterdependece in new venture firm:an empirical study. Journal of Operation Management. Vol.10 No.3: 329-343.
Drucker P. 2007. The Practice of Management. Oxfords Butterworth-Heineimainn.
Ellitan, L., dan L. Anatan. 2008. Manajemen Strategi Operasi. Bandung: Penerbit Afabeta.
Fitzsimmons, J., P. Kouvelis, dan D. Mallick. 1991. Design strtategy and its interface with manufacturing andmarketing. Journal of Operational management. Vol.10: 398-418.
Flyn, B. B., R. G. Scroeder, dan Sakakibara. 1995. The impact of quality mangement practices on performance and competitive advantage. Decision Science. Vol.26. No.5: 69-92.
Gunasekaran A., C. Patel, dan Mc. Ganhey. 2004. A framework for supply chain performance measurement. International Journal of Producting Economic. Vol.87: 333-347.
Hale, T., dan C. R. Moberg. 2005. Improving supply chain disaster preparedness: A decision process for secure site location. International Journal of Physical Distribution & Logistics Management. Vol.35 No.3: 195-207.
Heizer, J., dan R. Barry. 2001. Operations management. 6th ed. Upper Saddle River, N.J: Prentice Hall, Inc.
Ho, T. H., dan C. S. Tang. 2004. Introduction to special issue on marketing and operations management interfaces and coordination. Management Science. Vol.50 No.4: 429-430.
Ho, T. H., dan Y. S. Zheng. 2004. Setting customer expectation in service delivery: An integrated marketing-operations perspective. Management Science. Vol.50 No.4: 479-488.
Kohli, A., dan B. Jaworski. 1990. Market orientation: The construct research proportion and mangerial imlications. Journal of Marketing. 54 (April): 1-18.
Krasnikov, A., dan S. Jayachandran. 2008. The relative impact of marketing, research and development, and operations capabilities on firm performance. Journal of marketing. Vol.72(July): 1-11.
Krause, D. R., T. V. Scannell, dan R. J Calantone. 2000. A structural anaysis of the effectiveness of buying firms, strategies to improve supplier performance. Decision Science. Vol.31: 33-35.
Kwon, I. W., dan T. Suh. 2005. Trust, commitment and relationships in supply chain management: A path analysis. Supply chain Management: An International Journal. Vol.10 No.1: 26-33.
Ma’arif, M. S., dan H. Tanjung. 2003. Manajemen Operasi. Jakarta: Penerbit PT Gramedia Widisarana.
Maloni, M., dan W.C. Benton. 2000. Power influences in supply chain. Journal of Business Logistic. Vol.21 No.1: 49-63.
Min, S., dan J. T. Mentzer. 2000. The role of marketing in supply chain management. International Journal of Phsycal Distribution & Logistic Management. Vol.30: 765-787.
Momeni, M., A. Monavarian, E. Shaabani, dan R. Ghasemi. 2011. A conceptual model for knowledge management process capabilities and core competencies by SEM the case of Iranian automotive Industry. European Journal of Social Sciencies. Vol.22 No.4.
Narasimhan, R. 2001. Manufacturing agility and supply chain mangement practices. Production and Inventory. Management Journal. Vol.40 No.1: 4-10.
Piercy, N. 2010. Improving marketing, operations cross fungctional relationship. Journal of Strategic Marketing. Vol.18 No.4 (July): 337-356.
Porter, M. 1995. Competitive Advantage-Creating and Sustaining Superior Performance. New York: free press a division of Mc Millan, Inc.
Purnomo, H.2008. Inovasi produk: Keterkaitan manajemen pemasaran dan operasi. Jurnal Bisnis dan Akuntansi Equillibrium. Vol.1 No.2: 53-67.
Sadeh, E., L. Mousavi, dan S. Sadeh. 2011. Presenting a framework to study linkage among TQM practices, supply chain management practices, and performance using Dematel Technique. Australian Journal of Basic and Apllied Sciences. Vol.5 No.9: 885-890.
Sahwey, R., dan C. Piper. 2002. Value creation through enriched marketing operation interface. Journal of Operation Management. Vol.20: 259-271.
Setiawan, A. I., dan H. Santosa. 2006. Integrasi supply chain pada industri tekstil: Survei pada retailer dan grosir di Jawa Tengah dan Jawa Timur. Jurnal Empirika. Vol.19 No.1: 81-97.
Song, M. C. D., S. Hanvanich dan R. Calantone. 2005. Marketingand technology resource complementary: An analysis of their interaction effect in two inveronmental contexts. Strategic Management Journal. Vol.26: 259-276.
Souder, W. E., dan R. K. Moenaert. 1992. Integrating marketing and R&D project personnel within innovation projects: An information uncertainty model. Jurnal of Managemnt Study. Vol.29: 485-502.
Tatikonda, M. V.,dan M. M. M. Weiss. 2001. Integrating operations and marketing perspectives of product innovation:The influence of organizational process factors and capabilities on development performance. Management Science. Vol.47 No.1 (January): 151-172.
Watanabe, R. 2001. Supply chainmanagement: Konsep dan teknologi. Usahawan XXX, No.2(Februari): 8-11.
Widayanto, G. 1995. Manajemen rantai suplai: Suatu jawaban menghadapi kompetisi berbasis waktu. Usahawan XXIV. No.12 (Desember): 14-18.
Wisher, J.D. 2003. A Structural equation model of supply chain management strategies and firm performance. Journal of Business Logistics. Vol.24 No.1.
Vikery, K. S., C. Droge, dan R. E. Markland. 1994. Production comptence and business strategy: Do they affect business performance.Decision Science. Vol.24 No.2: 435-455.
Zabidi, Y. 2001. Supply chain management: Teknik terbaru dalam mengelola aliran material/produk dan informasi dalam memenangkan persaingan. Usahawan XXX. No.2 (Februari): 3-7.
Jurnal Ekonomi dan Bisnis is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License