Perilaku menabung rumah tangga di program pembinaan kesejahteraan keluarga berbasis minat
Households have the option to put their savings into financial or non-financial institutions like PKK or Family Welfare Programme. This study aims to examine the factors that affect household saving behavior into PKK based on the Theory of Planned Behavior. This research analyzes the survey data of 208 households using a structural equation model. The findings show that saving attitude, subjective norms, and perceived behavioral control significantly affect the intention to save. Further, the intention to save that refers to the willingness of households joining PKK to set aside a part of their incomes for savings is the determinant factor of household saving behavior.
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