Dukungan lokasi dalam peningkatan minat berperilaku konsumen

  • Doni Purnama Alamsyah
  • Dewinda Sari Setyaningrum Universitas BSI

Abstract

This study aims to investigate the effects of consumers’ internalized perception on their behavioral intention and customers’ locations. This research analyzes the survey data of 100 restaurant customers in Bandung City using the simple regression techniques. The findings indicate that consumers’ higher internalized perception increases their behavioral intention. Further, consumers who reside in the downtown of Bandung City (urban consumers) exhibit a greater relationship between the internalized perception and the behavioral intention. Overall, this study suggests that restaurant owners emphasize their customers’ intention based on their residential location in their marketing strategies.

Downloads

Download data is not yet available.

References

Alamsyah, D. P., Trijumansyah, A., & Hariyanto, O. I. B. (2017). Mediating of Store Image on Customer Trust for Organic Vegetables. MIMBAR, Jurnal Sosial dan Pembangunan, 33(1), 132–141.

Besra, E. (2012). Potensi wisata kuliner dalam mendukung pariwisata di kota Padang. Jurnal Riset Akuntansi dan Bisnis, 12(1), 74–101.

Chen, H.-S., & Hsieh, T. (2011). A study of antecedents of customer repurchase behaviors in chain store supermarkets. Journal of International Management Studies, 6(3), 1–11.

Chi, W., & Qian, X. (2016). Human capital investment in children: An empirical study of household child education expenditure in China, 2007 and 2011. China Economic Review, 37(14), 52–65. https://doi.org/10.1016/j.chieco.2015.11.008

Chinomona, R., Okoumba, L., & Pooe, D. (2013). The impact of product quality on perceived value, trust and students’ intention to purchase electronic gadgets. Mediterranean Journal of Social Sciences, 4(14), 463–472.

Danescu, T., & Chira, A. (2014). Professional judgment and reticence to apply sampling techniques. Procedia Economics and Finance, 15(14), 1253–1258. https://doi.org/10.1016/S2212-5671(14)00585-1

Gao, Y. L., Mattila, A. S., & Lee, S. (2016). A meta-analysis of behavioral intentions for environment-friendly initiatives in hospitality research. International Journal of Hospitality Management, 54, 107–115. https://doi.org/10.1016/j.ijhm.2016.01.010

Gillani, F. (2012). Impact of peer pressure and store atmosphere on purchase intention: An empirical study on the youngsters in Pakistan. International Journal of Academic Research in Business and Social Sciences, 2(7), 323–332.

Grewal, D., Levy, M., & Kumar, V. (2009). Customer experience management in retailing: An organizing framework. Journal of Retailing, 85(1), 1–14.

Hair, J., Celsi, M. W., Money, A. H., Samouel, P., & Page, M. J. (2011). Essential of business research methods, second edition. New York: M.E. Sharpe Inc.

Hazra, S. G. (2013). An investigating into customer satisfaction, customer commitment and customer trust: A study in indian banking sector. Journal of Arts, Science & Commerce, 4(1), 96–103.

Jogiyanto. (2007). Sistem informasi keprilakuan. (A. Offset, Ed.). Yogyakarta.
Kotler, P., & Keller, K. L. (2012). Marketing management. Prentice Hall.

Kull, A. J., & Heath, T. B. (2016). You decide, we donate: Strengthening consumer-brand relationships through digitally co-created social responsibility. International Journal of Research in Marketing, 33(1), 78–92. https://doi.org/10.1016/j.ijresmar.2015.04.005

Line, N. D., & Wang, Y. (2016). A multi-stakeholder market oriented approach to destination marketing. Journal of Destination Marketing & Management, 6(1), 84–93. https://doi.org/http://dx.doi.org/10.1016/j.jdmm.2016.03.003
Maulana, H. D. J. (2009). Promosi kesehatan. Jakarta: Buku Kedokteran EGC.

Michelson, A., & Paadam, K. (2015). Destination branding and reconstructing symbolic capital of urban heritage: A spatially informed observational analysis in medieval towns. Journal of Destination Marketing and Management, 1–13. https://doi.org/10.1016/j.jdmm.2015.12.002

Mosavi, S. A., & Ghaedi, M. (2012). A survey on the relationship between trust, customer loyalty, commitment and repurchase intention. African Journal of Business Management, 6(36), 10089–10098. https://doi.org/10.5897/AJBM11.2741

Mudrikah, A., Sartika, D., Yuniarti, R., & Satia, A. B. (2014). Kontribusi sektor pariwisata terhadap GDP Indonesia tahun 2004-2009. Economics Development Analysis Journal, 3(2), 362–371.

Mun, S. G., & Jang, S. S. (2015). Working capital, cash holding, and profitability of restaurant firms. International Journal of Hospitality Management, 48, 1–11. https://doi.org/10.1016/j.ijhm.2015.04.003

Othman, C., & Rahman, M. S. (2014). Investigation of the relationship of brand personality, subjective norm and perceived control on consumers’ purchase intention of organic fast food. Modern Applied Science, 8(3), 92–106.

Pi, J., & Chen, X. (2016). The impacts of capital market distortion on wage inequality, urban unemployment, and welfare in developing countries. International Review of Economics and Finance, 42, 103–115. https://doi.org/10.1016/j.iref.2015.10.045

Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review, 86(1), 57–71. https://doi.org/10.1111/j.0955-6419.2005.00347.x

Putri, R. I. A. T., Novirani, D. W. I., & Kurniawan, D. W. I. (2015). Formulasi Strategi Menghadapi Persaingan Industri Kuliner pada EINS Bistro & Boutique di Bandung. Jurusan Teknik Industri Itenas, 3(2), 127–137.

Ramasamy, B., Yeung, M. C. H., & Chen, J. (2013). Selling to the urban Chinese in East Asia: Do CSR and value orientation matter? Journal of Business Research, 66(12), 2485–2491. https://doi.org/10.1016/j.jbusres.2013.05.039

Salleh, M. M., Ali, S. M., Harun, E. H., Jalil, M. A., & Shaharudin, M. R. (2010). Consumer’s perception and purchase intentions towards organic food products: Exploring attitude among academician. Canadian Social Science, 6(6), 119–129.

Sangadji, E. M., & Sopiah. (2013). Perilaku konsumen. Yogyakarta: Andi Offset.

Sasongko, F., & Subagio, H. (2013). Pengaruh kualitas layanan terhadap kepuasan pelanggan restoran Ayam Penyet Ria. Jurnal Manajemen Pemasaran Petra, 1(2), 1–7.

Sirikudta, S., Archarungroj, P., Serirat, S., & Gulid, N. (2010). Development of sustainable tourism industry along chaophraya river. The International Business & Economics Research Journal, 9(10), 69–75.

Slameto. (2010). Belajar dan faktor-faktor yang mempengaruhinya. Jakarta: Rineka Cipta.

Su, Y., & Liu, Z. (2016). The impact of foreign direct investment and human capital on economic growth: Evidence from Chinese cities. China Economic Review, 37, 97–109. https://doi.org/10.1016/j.chieco.2015.12.007

Susanti, C. E. (2014). The antecedence of customer loyalty in traditional restaurants in East Java, Indonesia. Int. J. Process Management and Benchmarking, 4(1), 22–34.

Syarifuddin, D. (2014). Measuring destination service quality (studi tentang pelaksanaan kualitas pelayanan kebun binatang Bandung). Pariwisata, 1(2), 122–130. Retrieved from http://ejournal.bsi.ac.id/ejurnal/index.php/jp/article/view/169

Tuu, H. H., & Olsen, S. O. (2012). Certainty, risk and knowledge in the satisfaction-purchase intention relationship in a new product experiment. Asia Pacific Journal of Marketing and Logistics, 24(1), 78–101.

Walker, M., & Heere, B. (2011). Consumer attitudes toward responsible entities in sport (CARES): Scale development and model testing. Sport Management Review, 14(2), 153–166. https://doi.org/10.1016/j.smr.2010.08.001

Wibowo. (2013). Perilaku dalam organisasi. Jakarta: RajaGrafindo Persada.

Yahya, A. (2016). Laporan akuntabilitas kinerja kementerian pariwisata tahun 2015.

Yeung, R., Yee, W., & Morris, J. (2010). The effects of risk-reducing strategies on consumer perceived risk and on purchase likelihood: A modelling approach. British Food Journal, 112(3), 306–322. https://doi.org/10.1108/00070701011029174

Yuniarti, V. S. (2015). Perilaku konsumen teori dan praktik (1st ed.). Bandung: Pustaka Setia.

Zepri, Z. Z. (2009). Analisis karakteristik dan perilaku konsumen sayuran organik. Institut Pertanian Bogor.

Zheng, L., Favier, M., Huang, P., & Coat, F. (2012). Chinese consumer perceived risk and risk relievers in e-shopping for clothing. Journal of Electronic Commerce Research, 13(3), 255–275.
Published
2018-04-30
How to Cite
Alamsyah, D. P., & Setyaningrum, D. S. (2018). Dukungan lokasi dalam peningkatan minat berperilaku konsumen. Jurnal Ekonomi Dan Bisnis, 21(1), 59-74. https://doi.org/https://doi.org/10.24914/jeb.v21i1.1169
Section
Articles