• Bonardo Marulitua A


In Indonesia the presence of the mass media especially television has become an
important part in the life of the community. As agents of capitalism, television has been
producing events capable of "deceiving" his audience interest. Not only as a product of
technology, television has been transformed into an instrument that distribute widely the
value. Even disability are understood as a social reality that taboo, has "wrapped" by
television and transformed into a commodity. Emerging economic interests behind the
proliferation of the phenomenon of impressions, including disability-themed talk show in
black and white in TRANS7 featuring disability on Mulyana, an athlete swimming tuna
The theory of commodification and qualitative research methods with the approach to
semiotics Roland Barthes, the lead researcher on the understanding that the impressions
on television which aired continuously have made the audience unable to contemplate
events that she saw. Any viewers take it for granted the knowledge-laden social values
about topics that she saw, including the existence of a practice of commodification and
consensus definition towards disability.
Through tv footage, the production team talk show in black and white have labeling that
disability TRANS7 is a strange creature, does not deserve the perfect, ridiculed,
disgusting, sick, people affected by virus, can't live without the help of others so that must
be isolated and dialienasi. In fact, labeling against disability progression away from
mythology who appears in a number of cultures. Before the myth of disability meant as
sacred, sin, and the Savior. But in a talk show black and white TRANS7, disability thus
become our Savior and “libido" satisfactory for the capitalists who always thirst for
Keywords: Commodification, Disability, Semiotics, Television


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Author Biography

Bonardo Marulitua A

Staf pengajar Prodi Komunikasi Fakultas Ilmu Sosial dan Ilmu Komunikasi,
Universitas Kristen Satya Wacana

How to Cite
A, B. (2017). KOMODIFIKASI, DISABILITAS DAN TELEVISI. Cakrawala, 5(2). Retrieved from http://ejournal.uksw.edu/cakrawala/article/view/671