MULTI ETHICAL PROBLEMS DALAM BISNIS MULTI LEVEL MARKETING (Studi Kasus Akun Facebook WW)

Budhi Widi Astuti

Abstract

The question of ethics in the business activities of multi level marketing (MLM) became
one of the things seized enough attention. This is due to the applied practices affecting the
principle of ethical or unethical.
This research seeks to reveal multi ethical problems that appear in the content of the
message communication Facebook account WW by using qualitative research
methodology. The content of messages is analyzed with a qualitative content analysis
methods, while the case studies were chosen because researchers focus on one Facebook
account, that belongs to the WW is MLM businesses PT HWI. Although the assessment of
ethical and unethical it cannot be measured independently valid, but researchers trying to
expose some important aspects in the economic aspect, namely, business, legal, and moral.
Then analyzed using the concepts of ethical utilitarianism. As a result, there are three
findings in ethical problems.
Keywords: Multi Ethical Problems, Multi Level Marketing, Business Ethic, Facebook

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