Consumer Behavior based on APP use for Food and Beverage Consumption

  • Hendry Hendry Universitas Kristen Satya Wacana
  • Rung Ching Chen Chaoyang University of Technology
Keywords: Technology Acceptance Model, Consumer Behavior Actual use of Mobile App


McDonalds is one of the brands that release the APP on the Smartphone, the APP is called McDonalds McDelivery APP. It suitable for the way of today’s society way of life, where people are busy and don’t want to line and queue in store to buy foods and beverages for too long. People have a freedom to choose and to order through their Smartphone. The mobile APP offers the advantages, it is easy to operate, easy to use, and doesn’t spend a lot of money. In order to understand the consumers behaviour of using APP, this study conduct the descriptive statistical analysis, variance analysis and regression analysis to detect technology acceptance model for perceived usefulness, ease of use, behaviour intention and actual of use. This study conduct the questionnaire through online google forms and obtained 109 valid questionnaires for analysis. We finds that there was no significant effect on degree of the users, and frequencies of using internet. Perceived usefulness and ease of use of behavioural intentions, behavioural intentions and actual of use had significantly difference.


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